BECCA Ultimate Coverage 24 Hour Foundation Has NEW Packaging, Same Formula

(Wearing BECCA Prismatic Amethyst SSP–see more about it here)

Hello there good folks of the world!

So this is a SUPER quick post just to let you know that while BECCA is currently re-promoting the BECCA Ultimate Coverage Concealing Creme (which at some point was shortened to BECCA Ultimate Coverage 24 Hour Foundation), it is only new in packaging, the formula is still the same. And I’ve reviewed this full coverage (yet amazingly lightweight) foundation before in the past. Since I got a number of people asking me about it, I’ll link to the post here and also repost some video demos as well.

Confirmation from the brand’s IG that it is the same formula just with new packaging. I’ll take a guess and say that they changed it so it’s easier to see the color of the shades particularly when on display. (I mean, how will folks know BECCA has a decent shade range if they can’t see it)

This is what the previous packaging looked like: (the grey one is a primer)

Here’s a quick look at the 24 shades in the new packaging:

#UltimateConfidence in 24 shades. Find your shade of Ultimate Coverage 24 Hour Foundation NOW available in-stores at @Sephora. #FoundationatSephora

A post shared by beccacosmetics (@beccacosmetics) on May 11, 2018 at 2:00pm PDT

I swatched the deepest shades in this post and so far there are no additional shades at least not on the darker end of the spectrum. The shade Mink was renamed to Espresso maybe a year or two ago. See my review here.

Check out the swatches here and the full initial review here

BECCA Ultimate Coverage 24 Hour Foundation Video Demo

(this video has no sound, so feel free to watch from anywhere)

BECCA Ultimate Coverage Foundation Swatches Dark Skin from Danielle Gray on Vimeo.

I also did a demo of a few of the BECCA Ultimate Coverage 24 Hour Foundation in my Are You Wearing the Wrong Foundation? video. You can check out the blog post here and also watch the video below. Make sure you subscribe to my Youtube channel—I break a lot of things down there.

Price and where to buy: $44 at Sephora (plus 4% cash back when you use eBates), ULTA, beccacosmetics.com, etc. Click on any image in the widget below for additional retailers.

So there’s that on that ;)

See more BECCA reviews and swatches here.
See more foundation reviews and swatches here.

Have you tried BECCA Ultimate Coverage 24 Hour Foundation? Would you? Tell me all about it in the comments!